SEO Glossary
SEO Glossary: P
Page Title:
See ‘Title Tag’.
Page Jacking:
Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings.
Page Rank (PR):
Google website ranking system.
Page Views:
See "Impression" .
Page Inclusion:
Paying a search engine to have your web pages included in that search engine's index.
Paid Placement:
Paying a search engine to have your listing show up prominently.
PPC:
Pay per Click.
PPM:
Pay per Thousand.
PPP:
Pay Per Post.
Paid Link:
See ‘Text Link Ads’.
Penalty:
Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them.
PHP:
PHP Hypertext Preprocessor.
PDF:
Acrobat or eBook reader formats.
Phrase Match:
Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query contains additional words.
Pop Under:
A pop-up that appears underneath the currently active web browser window.
Pop Up:
A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window.
Portal:
A site that functions as a point of access to information on the web.
Pull Down List:
On a web form, where the user chooses from a list of items.
Proximity:
A measure of how close words are to one another.