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SEO Glossary: L
Landing Page:
A page that advertises for the services rendered by the official marketed site.
Link Bait:
Useful or entertaining web content which compels users to link to it.
Link Building:
Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank."
Link Condom:
Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of indorsing a bad site by way of an outgoing link, or to discourage link spam in user generated content.
Link Exchange:
A reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Quality directories are usually human edited for quality assurance.
Link Farm:
A link farm is a group of highly interlinked websites with the purposes of inflating link popularity (or PR).
Link Popularity:
When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity.
Link Spam:
Links between pages that are specifically set up to take advantage of link-based ranking algorithms such as Google's PageRank (PR).
Links:
Text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs.
Log File:
All accesses to a web site can be logged by the web server. Data that is usually logged includes date and time, filename accessed, user's IP address, referring web page, user's browser software and version, and cookie data.
Link Text:
The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three will share some keywords in common.
