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SEO Glossary

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SEO Glossary: E


Error Page:
A web page stating an error message such as "File Not Found".

Ethical SEO:
Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical.

Exact Match:
Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.

Expandable Banner:
A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.

External Link:
Link which references another domain.

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