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SEO Glossary

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SEO Glossary: D


Database:
Collection of data and informational tables that handles the functioning of the website.

Daughter Win:
Ads that run on separate windows offered by advertisers for publishers.

Dead Link:
A link that is No Longer Functional.

Deep Link:
A link which points to an internal page within a website.

Dedicated Server:
Server which is limited to serving one website or a small collection of websites owned by a single person.

Deep Link Ratio:
The ratio of links pointing to internal pages to overall links pointing at a website.

De-Listing:
Temporarily or permanently becoming de-indexed from a directory or search engine.

Del.icio.us:
Popular social bookmarking website.

Deep Submitting:
Submitting URLs of pages deep in your site to the search engines.

Digg:
Social news site where users vote on which stories get the most exposure and become the most popular.

Directory:
Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them.

Description:
Directories and search engines provide a short description near each listing which aims to add context to the title.

DMOZ:
The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily ran by volunteer editors.

DNS:
Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.

Domain:
Scheme used for logical or location organization of the web. Many people also use the word domain to refer to a specific website.

Doorway page:
Web pages full of keyword-rich copy that doesn't deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.

Dynamic Content:
Content which changes over time or uses a dynamic language such as PHP to help render the page.

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