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SEO Glossary

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SEO Glossary: C


Cache:
Indexed or locally stored webpages on the server of a search engine.

CTA:
Call to Action.

Canonical Error:
Issues that arise due to legitimate or official duplicate content.

CGI Bin:
Common Gateway Interface.

Clickthrough:
Clicking and Causing Redirection to the destination URL

CTR:
Click Through Rate.

Cloaking:
Bait and Switch tactic to hide the redirected URL from the main resource.

CMS:
Content Management System.

Cold Fusion:
Scripting language with low capabilities.

Concept Search:
Search results that match queries.

Conversion:
Step to covert SERPs into customer acquisition.

Cookie:
Information placed on a user’s computer by a web server.

CPA:
Cost Per Action.

CPC:
Cost Per Click.

CPL:
Cost Per Lead.

CPO:
Cost Per Order.

CPS:
Cost Per Sale.

CPM:
Cost Per Thousand.

Counter:
Program that tracks the total number of webpage impressions.

Crawler:
See ‘Spider’.

CSS:
Cascading Style Sheet.

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