SEO Glossary: B

B2B:
Business to Business Interface.

B2C:
Business to Consumer Interface.

Back Links:
Inbound Links pointing to the SEO oriented page.

Bait and Switch:
Spam techniques used to drive traffic to the SEO oriented page.

Banned:
Term used for a search engine blocking all access to your site via SERPs.

Banner Ad:
Advertisement Slots for Publishers and Webmasters to Use.

Beacon:
Ad code placed on a site allowing webmasters to check click rates.

BMT:
Bid Management Tools.

Bidding:
Placing price bids to gain top level results on search engine listings. Sponsored Only.

Black Hat:
Spamdexing or Unethical SEO processes to increase SERP results.

Black List:
Lists compiled by webmasters or search engines to ward of spammers.

Blog:
Writing and commenting platform for websites.

Body Copy:
The complete essential items of a web page to ensure top level indexing.

Bot:
Spiders or Robots used by search engines to scan and index web pages.

Bounce Rate:
Rate of click offs that are recorded with user irrelevancy.

Bread Crumb:
Website navigation with horizontal or vertical deep links.

Blogger:
Free web logging platform owned by Google Inc.

Bridge Page:
See ‘Doorway’.

Bookmarks:
Shortcuts made on the internet to share and expand website views.

Broken Link:
Error or malicious links that do not complete the site navigation.

Button:
A click that can be recorded on a button over a link.

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