SEO Glossary
SEO Glossary: B
B2B:
Business to Business Interface.
B2C:
Business to Consumer Interface.
Back Links:
Inbound Links pointing to the SEO oriented page.
Bait and Switch:
Spam techniques used to drive traffic to the SEO oriented page.
Banned:
Term used for a search engine blocking all access to your site via SERPs.
Banner Ad:
Advertisement Slots for Publishers and Webmasters to Use.
Beacon:
Ad code placed on a site allowing webmasters to check click rates.
BMT:
Bid Management Tools.
Bidding:
Placing price bids to gain top level results on search engine listings. Sponsored Only.
Black Hat:
Spamdexing or Unethical SEO processes to increase SERP results.
Black List:
Lists compiled by webmasters or search engines to ward of spammers.
Blog:
Writing and commenting platform for websites.
Body Copy:
The complete essential items of a web page to ensure top level indexing.
Bot:
Spiders or Robots used by search engines to scan and index web pages.
Bounce Rate:
Rate of click offs that are recorded with user irrelevancy.
Bread Crumb:
Website navigation with horizontal or vertical deep links.
Blogger:
Free web logging platform owned by Google Inc.
Bridge Page:
See ‘Doorway’.
Bookmarks:
Shortcuts made on the internet to share and expand website views.
Broken Link:
Error or malicious links that do not complete the site navigation.
Button:
A click that can be recorded on a button over a link.